Is your customer in
need of beverage labels?
If so, then you have a strong opportunity to gain a
satisfied customer. Beverage labels are
a unique in the marketing world – they’re advertising that is seen the entire
time the consumer is using the product. Follow
these essential guidelines to design a powerful advertising label that will
make you and your customer happy.
• Be Original
You’ve got a great opportunity to make a memorable first impression
with a strong connection to your brand.
Think about your perfect consumer.
Can you appeal to them with bold colors and a simple design or something
old-fashioned that recalls the long history of the brand? Should you create a custom pattern to go
along with your customer’s logo to reinforce the unique brand?
How about producing different labels for major holidays or
events? It can make a store shelf more
festive when the beverage container is enticing you to celebrate the occasion. While you want to be consistent in your
marketing message, try giving each bottle label design a subtle reminder of the
specific type of beverage it is advertising.
New Dimensions Labels digital print technology allow for short run variable label printing, consider offering
custom labels for different events, holidays or even charitable causes. For example, someone hosting a corporate
event might love the uniqueness of having 500 water bottles customized for the event. Someone throwing a charity event might want
to have custom beer bottle labels that encourage donations or drive users to a
website for more information about the charity.
We can do runs as small as 100 and delivered quickly to help take new
ideas to market quickly.
• Design the Shape
and Finish of your Custom Label to Match Your Brand Identity
There are a variety of shapes and finishes that could make
your product stand out. Review the
available finishes to choose a look that reflects your brand. For example, a glossy finish is usually good
for a modern design, while a textured-looking finish on estate or Kraft
substrate can reinforce the message provided by a classic design.
• Design Beverage
Label to fit your Unique Container
The design must be created to fit the container that you are
planning on using. Make sure your
label’s main image covers the front of the bottle and does not wrap around to
the back. If the measurements aren’t
calculated correctly, the products appearance could end up looking sloppy,
which isn’t a good first impression to make!
The New Dimensions Labels customer service team has experience
working with resellers in beverage label designs and production. Our
experienced label and packaging team can help you grow your label sales and
profits.